The retail sector, like many other sectors, has become increasingly complex. The business is no longer just assortment and assurance. Furthermore, it covers the whole business process with the planning of sales and marketing targets and strategy determination accordingly, delivery and logistics, finance and accounting, end-to-end CRM processes.

Moreover, this coverage is now managed through a network of data-driven systems. The main problem here is that these systems can interact correctly. Therefore, today’s technology infrastructures have to evolve constantly. Any system that can’t talk to each other is destroyed and doomed to live with other dead systems in Valhalla.

Let’s come to the important role of BPM here. BPM is located in the backbone of the business and manages traffic. One of the most sensitive issues in the speed-oriented business module of the retail sector is the ability of all systems to talk to each other effectively and ensure the accurate and timely flow of data. At the end of the day, the customer completes the shopping experience without any problems, which means that the retailer is able to carry out its business successfully. At this point, BPM is the retailer’s most valuable data source.

BPM, as in many other sectors , is backing many jobs in the background. Continuous monitoring of the processes and, if necessary, improving the process with new versions is a step forward. One thing to remember is domestic customers. In fact, the customer’s smooth shopping experience is the result of a smooth working experience within the company.

The ability of employees to run their business smoothly is just as important as managing the outside customer. In addition to the operational process tools used by the company’s employees, BPM also provides the necessary tools for internal processes, enabling the company to effectively manage both external and internal processes.

Murat Akçiçek
Sales Manager