A101 Accelerates Growth with Process Automation

With over 13,000 stores across Turkiye, A101 is one of the fastest-growing retail chains in the region. But behind each new store lies a complex orchestration of tasks — from securing the right location to completing utility connections, staffing, merchandising, and systems setup.

Before Emakin, this process was heavily dependent on email, Excel, and offline checklists, creating friction across teams and leading to delays in getting stores operational.

Common Challenges Faced:

Inconsistent execution across regions:

Each regional office followed its own informal checklist — some used paper, others used Excel. This led to:

• Important steps were missed or duplicated.
• Unclear accountability on task ownership.
• Variations in store quality and readiness.

Scattered communication and approvals:

Every store opening required:

• Contract approvals from legal
• Utility connections from external providers
• Installation and testing of POS systems
• Delivery and shelving of products

But without a unified workflow, departments operated in silos — and store opening dates were often postponed due to misalignment or delays in approvals.

Limited oversight from headquarters:

The HQ team had no easy way to see:

• Which stores were behind schedule and why
• Which tasks were pending and who was responsible
• Whether a new store complied with brand and operational standards
  

Manual reporting and data duplication:

Even when tasks were completed, progress had to be manually reported back to the HQ team — then later re-entered into SAP for tracking and cost reporting, wasting time and increasing risk of errors.

Sector:

Retail / FMCG (Fast-Moving Consumer Good)

Established:

2008

Headquarters:

Turkiye

Key Processes Managed in Emakin:

Store Opening, Stock Tracking, POS Activation, and more

How Emakin Helped

Emakin provided a centralised, fully digital store opening process that brought together all departments, regions, and vendors into a shared workflow — accessible via tablet devices used by field teams.



Store opening checklists were digitised into structured workflows, tailored by region but governed by a consistent master process.

Tablet-Based Task Execution

Field teams used tablets on-site to: 

• Complete and confirm tasks
• Upload photos (e.g. signage, POS installation, shelf readiness)
• Submit digital signatures and inspection reports

SAP Integration

As tasks were completed in Emakin, key data (e.g. store ID, readiness status, inventory setup) was automatically pushed to SAP — eliminating double entry and manual errors.

GIS Integration for Location Intelligence

Regional teams accessed demographic data and validated criteria like population density and foot traffic before approving locations — ensuring data-driven decisions.

Real-Time Dashboards for HQ Oversight

Headquarters gained live visibility into every store opening, including blockers, task owners, and SLA breaches — enabling faster issue resolution.

Standardised Workflows Across Regions

Emakin replaced inconsistent regional checklists with structured, unified workflows — ensuring every store followed the same high standards from start to finish.

Faster Coordination with External Vendors

Utility setup, POS installation, and product delivery tasks were aligned in one platform, reducing miscommunication and launch delays.

The Result

With Emakin in place, A101 cut the average store opening timeline from weeks to days — even while scaling their operations nationwide.

The company now benefits from:

A standardised, repeatable process across all locations

• Real-time status tracking from the field via tablets

• Seamless backend integration with SAP

• Data-driven decision-making with GIS insights built into the flow

Thanks to Emakin, A101’s store openings are no longer a coordination challenge — they’re a competitive advantage.

Discover how Emakin can transform your business processes.