Sonigo is one of Israel's leading international shipping companies, specialising in household goods and commercial packing and shipping services. With operations across five locations, the company handles complex quotation requests from customers using various channels including phone, email, social media, and agency partners. Managing these diverse requests whilst maintaining consistent pricing, service standards, and response times requires efficient systems for capturing, evaluating, and responding to customer enquiries. In the competitive shipping industry, speed and accuracy in quotation preparation directly impact customer acquisition and satisfaction.

Sonigo struggled to keep up with quotation requests arriving through multiple channels. Customers contacted the company via phone, email, social media platforms, and through agencies, creating a fragmented flow of enquiries. Without a unified system, sales staff had difficulty tracking which requests had been received, who was handling them, and what stage each quotation was in.

Preparing adequate offers and responding to customers in a timely and consistent manner was increasingly difficult. Each salesperson managed their own quotations using individual methods, leading to inconsistent pricing approaches and service proposals. When customers followed up on pending quotations, staff couldn't quickly locate previous communications or proposal details.

The lack of a unified system and standardised procedures to handle proposals and contracts created productivity and management issues. Duplicate requests went undetected, meaning multiple salespeople might unknowingly prepare quotes for the same customer enquiry. Management had limited visibility into quotation volumes, conversion rates, or sales team workload distribution.

These inefficiencies caused financial problems through lost opportunities and operational waste. Slow response times meant customers often chose competitors, whilst the chaotic quotation process consumed excessive staff time that could be spent on customer relationships and closing deals.

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Emakin became the heart of Sonigo's unified quotation system, bringing all customer requests into a single, easy-to-use platform.

Multi-Channel Request Consolidation
All quotation requests—regardless of whether they arrive via phone, email, social media, or agency channels—are captured and managed within Emakin. The system creates a single record for each request with complete customer information, service requirements, and communication history. Sales staff work from a unified inbox where all requests are visible and organised.

Automated Duplicate Prevention
The system automatically prevents duplicate requests by identifying potential matches based on customer details, contact information, or enquiry specifics. When a similar request is detected, staff are alerted before creating a new quotation, ensuring customers receive consistent service and sales efforts aren't wasted on redundant work.

Streamlined Quotation Preparation
Quotation and contract preparation time has significantly decreased through standardised templates and automated workflows. The system guides sales staff through the quotation process, ensuring all necessary information is captured and pricing follows company guidelines. Approved quotations can be converted directly into contracts, maintaining data consistency and accelerating the sales cycle.

Reduced Salesperson Workload
By eliminating manual tracking, duplicate effort, and searching for previous communications, the system significantly reduces salesperson workload. Staff spend less time on administrative tasks and more time engaging with customers and closing deals. Management can monitor quotation volumes, response times, and conversion rates across all locations.

Consistent Customer Experience
Regardless of which channel customers use or which salesperson handles their request, they receive reliable and quick responses. The standardised process ensures pricing consistency, professional proposals, and prompt follow-up, building trust and increasing conversion rates.

The Impact

Sonigo transformed quotation management from a fragmented, reactive process into a coordinated, efficient operation. The unified platform brought visibility and control to customer requests that previously fell through the cracks or received inconsistent handling.

Higher productivity resulted from eliminating duplicate work and streamlining the quotation preparation process. Sales staff now handle more enquiries in less time, with better conversion rates due to faster, more professional responses. Management has complete visibility into the sales pipeline, enabling better resource allocation and performance management.

Most importantly, increased customer satisfaction and financial returns demonstrate the business impact. Customers receive prompt, professional quotations regardless of how they contact Sonigo. Response reliability and speed have become competitive advantages, helping Sonigo win business in Israel's competitive shipping market whilst operating more efficiently across all five locations.

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